The ultimate guide to email marketing
Email marketing is the oldest and most profitable way to make money online. And yet, many newbies and even experienced marketers aren’t fully utilizing this method to make money. You’ve heard it a thousand times before, and it’s true; the money is in the list. Building up your email list is essential for long-term success as an online marketer. Perhaps the most effective form of advertising in history, email marketing is a tried and true way to make money online. You need to start doing some form of email marketing if you want to make any kind of serious income from your website or business.
What is email marketing?
Email marketing is any form of marketing done over email. It can be a simple newsletter sent to your subscribers, or it can be an elaborate, multi-step autoresponder series that builds value and trust with people who subscribe to your list. The most basic form of email marketing is the newsletter. You write up an excellent article with some valuable tips, insights, and information, and then you deliver it directly to your subscriber’s inboxes.
Why should you build an email list?
Email is one of the most effective ways to build trust with your audience and get them to take action. It has a much higher conversion rate than social media sites and even search engine traffic. Email marketing is the most affordable and profitable way to reach your target market. People who are already on your list are much more likely to buy from you than someone who stumbled upon your website. Another benefit of email marketing is that you can have one-on-one communication with your readers.
What is the difference between running an email list and spamming?
Spamming is sending unsolicited emails to large groups of people. This not only hurts your email reputation, but it can also get you blacklisted by ISPs and even slapped with a fine. An email list is a group of people who specifically gave you permission to contact them via email. They like your product or service and want to hear what you have to say. They opted-in to receive your emails and want you to send them.
What do you need to set up your email list?
You will need an email marketing service to host your mailing list. You can’t just email everyone from your personal Gmail account. Email marketing services have built-in safeguards to prevent spam, so you won’t accidentally send out a bunch of junk mail. They also offer an interface that lets you easily design your email newsletter. You can create a professional-looking newsletter with drag-and-drop ease.
The service will send out all of your emails
The service that you choose will send out the emails for you. You will need to write an email newsletter and upload it to your service. The email marketing service will then send out the emails for you. All you do is create the content, and the service ensures that your messages land in the subscriber’s inbox.
A shortlist of the most popular services to run an email list
- Constant Contact
- Campaign Monitor
Everything is tracked using the service, including open rates
The service you choose will track everything, including how many people are opening up your emails. If one of your readers opens up your email and then clicks on the link to leave your website, you will be able to track that. You can see where most people are opening your emails and which ones get the most clicks.
Now let’s turn our attention to how you can get people to subscribe to your list
Getting your audience to subscribe to your newsletter is the most challenging part of email marketing. This is where most people get stuck. They just don’t know how to get people on their list in the first place. You don’t want to just email your audience and ask them to subscribe. You can’t force people into giving you their email address. That’s not only bad marketing, but it’s also unethical. When you’re starting, you’ll need to either buy your subscribers or get them for free.
Here are some free methods of getting subscribers to your list:
Build a YouTube channel and ask your viewers to subscribe to your list
A significant portion of your videos’ viewers will subscribe to your email list if you ask them to. You can insert a little call to action at the end of every video and encourage people to sign up.
Ask people who follow you on social media to subscribe to your email list
Why not ask people who follow you on Twitter to join your email list? You can do the same for anyone who likes your Facebook page or follows you on Instagram and Pinterest.
A popup on your blog asking people to subscribe to your list is the best method
If you want to convert blog visitors into email subscribers, a popup at the end of your articles is the best way to do that. You should make it easy for people to subscribe, and they should be able to do it with just a click or two.
Let’s get down to the nitty-gritty and talk about how you persuade people to join your list
Getting someone to join your list isn’t as easy as many people think it is. Everyone values their email address immensely, and they don’t want to give it out to just anyone. You have to offer them something in exchange for joining your list. You have to bribe them with something. That’s what marketing is all about. It’s not about flogging a dead horse and hoping that someone buys from you.
That’s right; you bribe the person to join your email list!
What’s wrong with a little bribery? Nothing at all. Be a good marketer and give someone something in exchange for their email address. You’ll get a lot more signups from doing that. Don’t just ask for their email. They’ll just ignore you. Offer them something valuable if they join your list.
What you’re about to do is offer the person what’s referred to as a lead magnet
What is a lead magnet? A lead magnet is an offer that you give someone when they join your list. It could be a free ebook, a cheat sheet, or a checklist. You can even give away a digital product like an online course. You give the person something of value to make them want to subscribe. You’re allowed to do this, and you’ve probably seen dozens of online marketers do the same thing.
Why do lead magnets work?
You’re offering people something they want. When you give away a valuable lead magnet, it’s almost like you’re conducting a free trial. You’re giving away an ebook or a checklist and letting people see how good your work is. If they like it, they’ll want to get more from you. If they signed up to your email list because of a lead magnet, you can follow up with them later and tell them about the service or product you have to offer.
You can market products or services in your lead magnet
You don’t want to pound affiliate offers in your lead magnet, but there’s no reason why you can’t include one or two. You can offer your own services or products through your lead magnet and give people a free trial. Drop some affiliate offers in there as well. Most of the time, you’ll be advising the reader to sign up for something of yours.
Now let’s talk about paid traffic sources to use to build your list
The great thing about using paid traffic to build your email list is that it’s an unlimited source of subscribers. There’s no limit to how many people you can reach. The ultimate goal of email marketing is to scale up and to have an incredible size list. Free sources of traffic make this next to impossible to achieve, but you can do it when buying traffic.
Here are a few sources of paid traffic that you can use to grow your list:
- Facebook Ads
Facebook ads are an effective way to build a list. You can either advertise your lead magnet or your email list signup page. Just be careful that your landing page is optimized and ready to convert leads.
- Reddit Ads
Reddit is one of the best places to build a list since you’ll be able to target highly specific niches. Many subreddits are growing in popularity, so you’ll have a plethora of prospects to target.
- LinkedIn Ads
LinkedIn ads are great for building a list. You can target job titles and industries, which means you won’t waste your money on people who are not in your target market.
- Google Adwords
You can also use Google Adwords to build a list. It’s not a bad idea to combine it with Facebook and LinkedIn ads to build a larger list.
By far, Udimi is the leading source of subscribers for many online marketers. Udimi is not great for selling products; it’s a lead generation service. You will need to create an offer for your subscribers, such as an ebook or a course. People are looking for information, so make sure you provide quality information that is useful to them.
Let’s talk a little bit more about Udimi
At some point in your email marketing career, you’re probably going to use Udimi.
How does Udimi work?
You buy advertising in emails that people send out. It’s best to send the person who clicks on the advertisement to a landing page. You can even buy ads that are sent out to the person’s email contacts as well. This can be very effective if you’re promoting a product or service. The goal here is to do whatever it takes to get the person to sign up for your email list. You’ll end up paying upwards of $.50 per click at Udimi, so you must have a method of converting those clicks into email subscribers.
Why should you use Udimi?
You should use Udimi because it’s able to generate a lot of leads for you. The more leads you have, the better. You can use Udimi to market your services or products, but be sure to provide value to your prospective customers. Udimi lets you cast a much wider net than any other paid traffic service does.
There’s a reason why we haven’t talked about landing pages yet
The problem that many email marketers have is, they put the horse in front of the cart. They want to focus on their landing page right away, and they don’t have a firm grasp of the basics of email marketing. You should have a solid idea of how to run an email list before focusing on your landing page.
Let’s talk a little bit about landing pages
A landing page is the page you send people to ask them to subscribe to your list. Yes, landing pages can also be used to promote affiliate offers, but in this case, it’s just to collect email addresses.
The sole purpose of your landing page is to get people to subscribe to your email list
Do anything that you can to get the person to join. Remember those lead magnets we talked about earlier? This is where you put them to use. You need to give people as much value as you possibly can. Offer things like free reports and cheat sheets to entice them into joining your list. The majority of the content on your landing page should be about convincing people to join your email list.
You’ve probably heard a little about sales funnels
Sales funnels have become super popular, and that’s because they’re highly effective. A sales funnel is a multi-step process that takes someone from one place to another. The first step is getting a person to your website, and the final step is asking them for money. Each step in the process is important, and you should optimize each of those steps for maximum results.
What is a sales funnel?
A sales funnel is a series of steps that you take a person through until they finally get to the point where they buy from you. The funnel is an automated process that starts with your email list and ends with a sale. The person joins your email list, and then they receive a series of messages using an autoresponder that takes place over a span of several days. At the end of the funnel or the last message, you ask the person to either buy an affiliate product or get them to buy something directly from you.
Why are sales funnels so effective?
A sales funnel enables you to warm up the customer and get them to the point that they’re willing to buy from you. Every message that you send them serves the purpose of priming them for the sale. You’re basically becoming their best friend. They will trust you and feel as though they know you. What happens at the end of the process is that they feel comfortable enough to buy from you, and they trust you enough to do so.
Now let’s talk about the content of your messages
What’s in your messages will ultimately determine the success of your email list. You need to build trust and rapport with your audience. You should give them value and teach them valuable things. You want to make it easy for them to do business with you so that they have nothing to worry about.
Remember that you can’t just email anyone and ask them for money
You need to provide a lot of value if you want to ask for people’s cash. You should be consistent with the quality of your content, but don’t just keep regurgitating things over and over again. Provide valuable things that can’t be found anywhere else. Become the go-to person for whatever niche you’re in.
The 80/20 rule when it comes to email marketing
The concept is pretty simple, and it’s something that you need to always remember when you’re involved in email marketing. 80% of the messages you send out should be valuable content that the reader can use. The other 20% of your messages can be promotional in some way.
You can’t spam people and expect to make money
If every message you send is focusing on the reader buying something, you’re going to fail. The majority of your messages have to be about providing value to the person. That’s how you build trust. You have to make the people on your list feel as though they know you and that they can trust you. You need to set a precedent of providing value with every message you send out.
The most successful emails are the ones that give you something in return
You’ll get more sales in the long run if you create content that readers find useful. You should think about every email being a one-time offer of value. Don’t send sales messages in every email that you send out. This is also known as the hard sell method, and it’s not a good idea for your business’s long-term future.
The two most common forms of value are educational and entertainment value
If you’re selling furniture, you’ll need to educate your audience about what types of furniture they should buy. You’ll also want to entertain them with interesting stories or funny images. If you sell jewelry, you’ll want to educate your readers about the types of jewels they should buy and why they should buy them from you. You could also send an email with fashion tips, etc.
Some of the most effective messages are ones that combine value with an offer
Offers always bring in a few sales, but you can’t just put offers in every single message. Some of your messages should be educational in nature, and that alone will get you a lot of interested visitors. You can also create some videos that teach people valuable lessons. These videos can be placed in your autoresponder so that they’re automatically sent to people who subscribe to your list.
Now let’s talk about the email itself
You need to create titles that are catchy but don’t promise the moon
People need to open your emails, but the results will be anything but what you’re hoping for if you’re misleading. You need to create titles that make people want to read more about it. You should avoid tricks and gimmicks like “top 10 ways to lose weight in 7 days” or “get rich quick”. These things are not likely to happen.
The body of your email messages need to be short and sweet
You need to condense your message as much as possible. You don’t want to ramble on and on. Just say what you need to say and get right to the point. The more content that you put in your email, the less likely people are to read it.
Less is more when it comes to the number of words that you use
Many people think that they need to write a lot or use complex sentences. The truth is, you should keep it as simple as possible while still being effective. You don’t want to say the same thing over and over again if you can avoid it. You don’t want your messages to be longer than 125 words. The ideal length for an email is 50-75 words. That’s not a lot, and you’ve got to do your best to work with as little space as possible.
The trick is to send short messages that take the person elsewhere
So, how do you get around the fact that effective emails are just a tad over 100 words? You do so by directing people to another piece of content. You tell them to watch a YouTube video, read a blog post, or check out a message in your Facebook group if they want to learn more. The point is, you give them just enough information in your email to make them want more. If you think people are going to read more than a hundred words, you’re greatly mistaken. Don’t waste your time creating long emails that no one will read.
A couple of words on bypassing the filters of free email services
More people than ever before are using free email services such as Gmail as their primary email address. The spam filters at Gmail and other free email providers are often very sensitive. If you use words that they tend to associate with spam, you’re going to end up in the spam folder. You need to be very careful of what you say in your messages or no one is going to see them because they’ll land in the wrong folder.
The critical factor that will determine your success as an email marketing is…
Your ability to connect with the reader on a personal level will determine if you’re able to be successful at email marketing. The more you can relate to your audience, the better results you’re going to see. You must appeal to their humanistic side to make the most money from them. That means you try your very best to make it appear that you have a personal relationship with them.
The language you use in your messages is what makes the difference
You need to be very informal and talk like you would to a friend via email when sending out your messages. You don’t want to send out messages like you’re sending memos to employees. You should have an overall tone that’s casual and friendly. It’s okay to use a bit of humor in your messages as long as it’s not offensive. You should do anything that you can to make your readers feel at ease while reading your messages.
Email marketing is not a get rich quick scheme
There are a lot of people who think that if they just send out one email, they’ll make all the money in the world. Unfortunately, that’s not the way it works. It takes a lot of hard work and effort to build an effective email marketing campaign. You can’t just send one email and expect it to make you rich.
Every person can be a potential customer as long as they’re a subscriber
Over time you’ll notice that some people will stay subscribed to your list for years. As long as the person is subscribed and opens your emails, you have a chance to sell to them. Don’t worry if you’re not pounding out a million sales a day; think of things in the long term. It may take six months to turn the person into a customer. It doesn’t matter to you when they buy; what does matter is that they do buy.
The length of the email list is not as crucial as the deliverability of your messages
You need to pay attention to how many people actually see your messages. That’s more important than the size of your list. If you send an email to 1,000 people, but they’re all using webmail services or their emails are not working, you’re going to have a hard time getting your message across.
Another thing that affects deliverability is…
The frequency with which you send out emails is another thing that will affect your deliverability. If you send out a lot of messages, it will be hard for you to get through the filters of the free email services. Make sure that you don’t flood people with too many messages. You want to avoid being labeled as a spammer because you’ll lose your list fast.
Think long term when you’re sending out emails
Email marketing is all about the long term. If you’re too focused on today, you’re not going to achieve much success. It takes months and years to fine-tune your message to the point that you can successfully send out emails that have the results you’re looking for. Take it slow and don’t worry about today; tomorrow will take care of itself.
Understand the process of how email marketing works and then worry about how to make money
Did you notice we didn’t pound, turning your list into a cash cow? We didn’t go overboard talking about sending affiliate offer after affiliate offer to make money. The reason for that is, you need to have a firm grasp of how to build your email list. The money-making part will come because if you don’t know the fundamentals, you will not succeed at operating an email list.
First, focus on offering value and then learn how to make money
It’s tempting to hop right on making money, but first, you need to learn how to build your email list. You need to understand how effective your message is. You need to start building a relationship with your reader. You need to build trust with them. Without these elements, it won’t matter when you try to sell your product. If they don’t know you, there’s no point in sending a sales message.
The number one thing that you need to do is…
Get comfortable with the process of marketing online. You should learn how to brand yourself and connect with people. The more you can relate to your audience, the more you will be able to sell them products.