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Creating online courses to teach people how to do something you’re already good at sounds like a great idea, and it makes money. Teaching people about things you enjoy gives you fulfilment, and it can also make money. There are many ways to generate a revenue stream from an online course, but the most common is by either charging the people who want to take your course money directly or through advertising on your site.
Creating courses is a low-investment way to make money
The only investment you have in creating your course is your time. You can use many platforms and resources to create your online course for little to no cost. You can also create it from any computer with an internet connection from anywhere in the world. If you want to add videos, you can use the camera on your smartphone or laptop. Documents can be typed up using a variety of free or paid word processors and so on. The initial cost can be free to next to free. A domain name is necessary, and web hosting, but those are about the only two real requirements needed to kickstart your course.
People are willing to pay money to be taught something
Right now, you might be thinking that no one would ever pay to learn something. People every year pay an enormous amount of money to learn in colleges and universities all over the world. If your course is reasonably priced and people think they’ll learn something, they will buy it. It’s all about value, and if you’re able to convenience people that your course offers value, that’s all it takes to become successful.
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Make sure to establish yourself as an expert in your field
The way you do this is by participating in places like social media, YouTube, and forums. It’s vital that people see you as an expert in whatever you’re going to teach them. This is the first step to gaining credibility and someone who people will pay money to learn from. Always be mindful of what you speak about, and remember that everything you say will always be a reflection of yourself. Your public image is everything, and that means you shouldn’t get into petty arguments or spats with people because it’ll ruin your business.
Test, test, and test some more
You’ll need to test your landing pages, the price point, and everything in between. The goal is to create a site that converts the best. That means you must determine how much people are willing to pay and how to make them convert. Always optimize your site and test everything until you get a proper response rate.
Always explore different monetization options
Many instructors end up just using one source of income while others use multiple sources of income. What if the best option was to offer free membership and upsell products or services in the member’s area? Would that work? Maybe you could change from charging a one-time fee to charging monthly. There’s no one size fits all solution, and you’ll need to find out what works best for you as you learn what triggers people into buying.