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The Ultimate Guide To Social Media Marketing Social media has exploded onto the internet scene, and it's not going to go anywhere. We'll go over features, tips, and tricks and, most importantly, how you can use these tools to build a strong online base and start the viral marketing process. The first section will cover the social media platforms: what they are and how you can use them. Twitter is a social networking service that lets its users share short messages, called "tweets". To make things a little less confusing, tweets are limited to 280 characters. Twitter is a great way to keep up with what your favorite celebrities have to say and what's going on in the world. It's also an excellent way to announce things to your fans. The caveat is that you have to use your Twitter account regularly to make it worthwhile. If you just sign up and never post a tweet, then you wasted your time. Facebook is the largest social network on the internet. It's so large that people don't think of it as a social network but rather just the internet itself. When you see the words "facebook" and "social network" next to each other, you think of Facebook. It's a great place to communicate with your fans and friends. In fact, you could win over new fans simply by posting interesting things on your profile or fan page. The tricky part is that you have to keep yourself on your fans' radar. Pinterest is a social networking site for the sharing of images, videos, and other media. Users can "pin" things they find interesting onto virtual boards or collections. The idea was to create a visual discovery tool. Pinterest posts are known as "pins," and users are known as "pinners." Users can become fans of other users. LinkedIn is a social networking site for professionals. It's used to connect with other professionals you know and reconnect with old contacts. You can use LinkedIn as a way to network professionally or as a way to get your pitch in front of people who influence others. Tumbler is a microblogging service based on the RSS model that allows users to keep an online diary. The short posts are called "tumbles" and are meant to be used as quick thoughts or things you're thinking about sharing with others. Instagram is a photo-sharing app that allows users to take pictures and apply filters to them. It's also an excellent place to share tutorials about how you do whatever it is that you do. There are also some other social networks you should know about. The next section is about how to get yourself established on social media. This is the step that gets the ball rolling. You set up your account and start posting things, and then you start seeing results. Think of this as the "warm-up" period. This is where the real work starts. You're not just trying to create an account anymore, you've actually created it, and there's a whole world of people out there that you now have access to. This is where you want to get serious. The first thing you want to do is to determine what your brand is. Before you can market yourself, you have to know who you are. Social media is about creating a brand and marketing that brand. Branding is critical because it tells people what you stand for. As you create your brand, you want to be sure that it's not just a random conglomeration of things that don't go together. You want to make sure that things are straight and that everything works together as a package. People look to see what you stand for and, if they agree with it, they are far more likely to support your brand. The most important thing here is consistency. You want everything to be regular, up-to-date, and pleasant. Make sure that everything you do is geared towards making the brand grow and expand. You have to go out there and find new connections, new fans, new followers, and new people who will help you to "go viral" on the web. You want to maximize growth. A social media account that doesn't have a brand will not attract the type of followers that will gain customers. The key is to find ways to reach the right people in a way that they will respond favorably. That means you must stay on topic as much as possible. If you're all over the place, the type of people who follow you will not convert into customers. That means you shouldn't post about how to make money online and cooking. People who follow you for recipes won't give a hoot about how to make money online. The biggest mistake you'll ever make is following lots of people hoping they'll follow you back The follow for follow strategy can work on a small scale, but when you do it in numbers of tens of thousands of people, it doesn't produce the type of results you're looking for. Instead of following lots of people, a better strategy is to find those who are influential and follow them. They will notice that you're following them and may return the favor. It also helps to engage with your followers. When you post something, ask for some feedback or ask them a question. This will encourage more communication and more followers. People who follow you that aren't interested in your content are of no use to you. If they're not interested in what you have, you won't be able to engage them later on. At least if they follow you and don't interact with your content, they'll notice when you do post something that interests them. In the long term, it's a better strategy for attracting customers. Don't fixate on the number of followers that you have It's important to realize that a large number of followers is not going to automatically result in a lot of sales. One could have thousands of followers, even tens of thousands, and still not be making much money. That doesn't mean that you shouldn't try to increase your number of followers; it just means that you should take a small step back and look at the big picture to see if your social media presence is doing what it's supposed to do. The number of followers you have doesn't equal the amount of money you'll make from them. It's more important to have a targeted group of followers. Getting that is difficult but definitely possible. Once you have them, you can work on increasing your numbers by making sure that your content is attractive and relevant to the social media following you've built up. The best way to get followers is by interacting with people within your niche Interacting is a great way to build brand awareness and expand your business through social networks. You should be active at least once a day, responding to messages and posting new content. It's essential to keep in mind that interacting with the right people matters during all of this. Posting things that your followers are interested in and interacting with them is the best way to build a social media following. Don't just post, interact What good is it if you're posting on Twitter or Facebook and no one is engaging with your content? This is a common problem for businesses that want to grow their social media following. They post, but no one engages. This is a difficult problem to solve, but there are ways to make it work. There are two main strategies for reaching people on social media: content and interaction. Content includes pictures, videos, and text. Interaction refers to the comments, shares, and clicks that your posts receive. If you don't post anything that people will want to engage with, no one will interact with your content. This is where it's important to interact with the right people. To create engaging content: Interact with a targeted audience. Find out what they want to read and post that. Post content that you enjoy making and find interesting to gain a following for your brand. If you like making videos, share a few. If you like writing blog posts, share a few of those. Posting regular content is a great way to build brand awareness and grow your social media following. It's not enough to post great content because this is only part of the battle. To build your social media following, you have to interact with people in your community on a regular basis. Interaction is key for growing followers on social media. How to Interact with Social Media Followers Interacting with your followers and moving them through your funnel is an important piece of building your social media following. This is the entire purpose of social media. To interact with people and build relationships to help grow your business. People want to be supported by social media influencers. Still, you need to establish trust and credibility before they will follow you on social media or even engage with you in your content. Interacting with your followers is vital to building social media engagement and growing your social media following. In this section, we'll share strategies for how to interact to grow your social media followers. Ask a question. Praise them. Engage in a conversation with them. Ask a question By asking questions, you get your followers to interact with you and other followers. This improves your engagement, which is shown as a percentage on Twitter, i.e., something like “The number of times your posts have been liked (in the last 24 hours)”. These interactions come in the form of likes, retweets, and new followers. For example, you could ask: “What's your favorite way to use (your product)?” or "How many of you have done (a certain activity) before?”. You can also ask what people think about something specific. For instance, if you're a blogger, you could ask: "What is the most interesting blog post you have read this week?" or "How many of you are planning to participate in my giveaway?". You can also ask questions if you see an opportunity. If you have a new type of product, you can ask: "How many of you are planning to purchase (new product)?”. You can also ask: "How many of you are planning to purchase (new product) and how many of you have already purchased one?". Ask questions that people will actually answer. You can find a lot of questions to ask by doing some research or simply looking at your own audience. For example, if you are a fitness blogger, look at your last few posts and see what people are asking about. For example, "What's your favorite workout for losing weight?" or "How many calories do you burn in the gym?". Praise a follower by giving them a shoutout You can also give a shoutout (in the form of an @mention) to somebody who has done something remarkable. This is a great way to say thanks and build trust and credibility. For instance, you could say: "I really liked your last post". It doesn't have to be a big thing; it can even be a small shout out. Also, you could mention someone's handle and say: "Your handle is really cool." This is a great way to make someone feel appreciated. Engage in a conversation with them Engaging with people means basically having a conversation. The easiest way to do this is to ask them a question and then respond to their reply. This will make your followers happy because they will feel like you are actually listening to them. Make sure you don't sound fake when you do this. You shouldn't just respond with one-word answers (like "yes" or "no") to everything they say. It's better to have a conversation that goes like this: "I agree, XYZ is a great idea" or "That's a good point, I hadn't thought of that." Another great way to engage is to post something on your own account and ask people what they think. For example, if you want to post an article about Facebook marketing, you could write: "I know that a lot of small businesses start with Facebook. What do you guys think?". This way, you can get some interaction and engagement. You post something on your own account, but you're also encouraging people to comment on your post. They will then share their comments via their own accounts to help spread the word about what you have posted. Now let's turn our attention to viral content that explodes on social media What does it mean when people say that a social media post goes viral? If you post something on your social media account that makes a lot of people react, you've set yourself up for success. You can then expand your reach by posting that same content on other social media accounts to build more credibility and more fans. If you post something that gives you 50 likes, it's cool, but if you post something that gets thousands of likes, it will give you a lot of credibility and help to attract new customers for your business. There are certain things you can do to increase the chances that a social media post will go viral. This is because viral content is the type of content that keeps people engaged. It's also the type of content that makes people want to share with others. In this section, we'll look at what you need to do to ensure that your social media post goes viral. Make it interesting. It can be funny, shocking, or controversial. Incite emotion. It could be anything from laughter to anger to joy. Give it a catchy title. Use a powerful image or video that is easy to share. Create a call-to-action that encourages people to react. Make it interesting You may have seen a post that was crazy, funny, or just plain silly and wondered why it got so many likes. Viral content often gets a lot of shares, and this is because people are entertained by it. It's the same reason why people like to watch funny cat videos on YouTube or laugh at memes on Facebook. If you can make your post funny or interesting, you're more likely to get people sharing and commenting on it. If it's shocking or controversial, it's even better. It will make people want to react. Incite emotion People want to feel emotion. They want to feel something when they see your content, whether that's laughter, anger, or joy. They want to be engaged emotionally. This is one of the reasons why social media is so popular. People get the opportunity to connect with others on an emotional level. If you make them laugh, they'll like your post, and they'll share it with their friends and family. If you make them angry, you can motivate them to buy your product or even join your community. If your content inspires them, they'll be more likely to share it and maybe even purchase something from you. Give it a catchy title People can't share something that they don't know about. If they don't know that it exists, they can't buy it or share it with their friends. This is why you have to give your social media posts a catchy title. It should be short but descriptive and loaded with relevant keywords. The title is what people will see when they search for it. It's going to be the very first thing that catches their attention. If you give your post a title like "How can I grow my social media following?", chances are that it won't get many clicks or shares. Let's say you're a fitness blogger. You post an article about bodybuilding. You could write: "How to build six-pack abs." Of course, this is still pretty general. It's always best to be more specific. Many people have stomach issues and think that this is the only way for them to have great abs. Instead, you could create a title that will make people want to click on it and then share it with their friends. For example, you could write: "How to avoid six-pack abs all together." Use a strong image or video that is easy to share It doesn't matter how impressive your content is if people can't see it. This is especially important for visual content like images and videos. For example, suppose you're writing a blog post about how to build your business with a reliable social media management tool. In that case, you could include a video of yourself showing how it works or simply add an image from that video. This way, people can see what you're talking about, and it's much more likely that they will share the content with their friends. Words can go viral, but images and videos are much more likely to do so. Create a call-to-action that encourages people to react If you want to grow your social media following, you have to ask people to react. You can give them an opportunity by asking them something provocative or interesting at the end of your post. When you do this, people will be more likely to react and share your content. You can ask questions like: "What are your opinions?" or "What are your thoughts on this?" Make sure you create an open-ended question that encourages people to respond. You can also ask them to do something. For example, you could ask them to comment on a post or tweet a picture of their best abs. You could even ask them to tag their friends and turn it into a contest for the best six-pack abs. For example, if you're a personal trainer, you could ask people to take a “before” picture and then post an “after” picture. That way, people can show off their transformation. The bottom line is that you want to give people an easy way to react. You want to make it as easy as possible for people to share your content. Make sure that you include a call to action in the last part of your post; otherwise, people will never know what to do with it. Now let's take a look at some of the best ways to build a social media community. The first thing you have to do as an entrepreneur is to start building your network. Social media is all about communities and networks. People use it to share ideas, socialize, and even make business connections. With this in mind, you have to rely on other people posting on your behalf. You can't just post your content all the time for people to notice it. This is because the more you post, the less work you will be doing. It will become so easy for people to just scroll past it. Instead, you want to encourage other people to contribute actively. This will help to spread your content. It will also build your credibility and your reputation. How to build a social media community For some people, this is the most important thing that you can do. This is because the more people you have in your social media community, the better it will be for you. It's also the most important way for you to build credibility. Let's take Facebook as an example. If you have a lot of people who like your business page, it means that people have validated your presence on Facebook. It means that you have a real customer base. It gives you more credibility and makes people more likely to trust you. If you want to build a social media community, here are some things that you can do: Use social media scheduling tools to automate your efforts Social media scheduling tools are excellent because they can help you automate your posting efforts. You can set up a schedule so that your social media accounts are getting updated all the time. This will also be very helpful if you're working full-time and don't have much time to update your social media accounts. You'll always have fresh content to share, even if you can't be active all the time. Engage with people Engaging with people is crucial because you want them to know that you are real. You want them to know that what you're posting is authentic. You also want to make sure that they feel welcome in your community and that they will subscribe. One way to do this is by answering any questions or comments that people are leaving on your social media posts. If someone leaves a comment, you should respond to them. This will help you establish a connection, and it will make people more likely to trust you. Be helpful As an entrepreneur, you're not just about making money; you're also about helping people. If you're building your business online, your first priority is to satisfy other people's needs. If you can do this, they will become loyal customers, and they will be grateful to you for helping them. The best way to show that you care is by being helpful. You could answer questions that people are asking. You could give them tips and advice that will be useful to them. The more you help, the more they'll want to share your content. Be consistent One of the best ways to make your content more influential is by being consistent. If you post three times a day, people will notice you better. They'll be more likely to subscribe to your posts and follow you on social media. If you post on Facebook every day, people will know that they can check your page to see what you have posted. By being consistent, you're telling people that they can expect to hear from you every day. Be patient You might have to wait a while before people start following you. It takes time for your social media community to grow. Keep in mind that you're doing this for the long-term, not for the short-term. The more followers that you have, the more credibility and influence you'll have. It's just a numbers game. Organic growth is by far the most important thing about social media marketing No matter what social platform you use, organic growth is a must if you plan on succeeding. If you want to grow your social media following, you have to be patient. It takes time for people to subscribe. It also takes time for them to notice your brand and start following you. You mustn't pay for followers or pay for likes. You can't guarantee that you'll get what you pay for. Instead, it's better to invest in creating content and responding to people on social media. As long as you keep working hard, your followers will start to grow on their own. When they do, you'll be more likely to succeed.