Those that don’t know how to flip sites properly will lose money. But if you follow the right steps, turning around a site can be highly profitable. As a forewarning, this business model is risky and requires strong SEO, conversion, and advertising knowledge. But if you’re looking for an exciting business model to invest your money in, this might be an excellent place to start.
Building your own sites to flip has the largest profit potential
If you’re the type who likes to build sites from scratch, that’s where you’ll make the most money. But, be warned, it’s also the method of site flipping that requires the most work. You’ll have to learn HTML, CSS, and other web-building languages to design your own sites. However, you can find someone else for designing the site for you if you don’t want to do it yourself.
You can find designs for sale all over the web, and if you’re not looking for anything outstanding, you can get a nice design for less than $100. Just make sure that the design will work on mobile devices, as most buyers prefer mobile-friendly sites. You will also need to spend quite a bit of time focusing on getting traffic and making sure that the site ranks well in Google. It’s not an easy task, but if you have the right skills, you can pull something like this off and make a pretty penny doing so.
Buying sites to flip comes with risk, but quite a bit of reward
The trick here is to buy either severely undervalued sites or sites that have technical issues that you can easily fix. Why would someone undervalue their site? Well, they may need money or don’t have any clue how much it’s worth. Sometimes you’ll find that sites aren’t making money because the owner has no idea what they’re doing. You may also find a site with serious technical problems but are fixable with a little elbow grease.
It’s all about how much you pay for the sites and what’s required to get them ready for resale. If all you have to do is tweak the site to make it profitable, then it’s an ideal candidate for flipping. Sites that require a little more TLC should make you pause more before taking the plunge. Sometimes it will take a lot of work to get the site ready for resale, and you may end up spending more on it than you made. It all depends on your skills and how much patience you have to fix the sites. The more work that you can do yourself, the higher the chances of you turning a profit.
Buyers want to buy sites that are making money
That’s pretty much the bottom line. Sure, people will buy sites that don’t make money if you can show them that they’re of great value. Also, if the site is cheap enough, they might buy it as a work project. However, this isn’t a good approach to making money unless you’re able to churn these sites out quickly. That’s why, when building your portfolio of sites, you’ll want to concentrate on buying profitable sites that you can sell.